…And the Groom

When the mother-daughter duo of Signature Bridal in Chesterfield assists brides with selecting wedding dresses, it’s all about finding the one gown that can be worn with the most confidence on those special nuptial days.

“So many women come into our boutique believing they can wear only certain types of dresses, but that’s not the case. We strive to rewrite the rules of traditional bridal styling. It’s good to bring photos of dresses you like but to also keep an open mind,” says Debbie Shackelford, co-owner of Signature Bridal.

Signature Bridal is an upscale bridal boutique that offers various products, including wedding gowns, bridesmaid dresses, dresses for mothers of brides or grooms, flower girl dresses, veils, headpieces, jewelry, tuxedo rentals and prom dresses.

“Our dresses are handpicked with love,” says Samantha Turek, Debbie’s daughter and co-owner of the shop.

Debbie says they select wedding dress styles catered toward modern brides.

“We carry more than 150 gowns by some of the most sought-after designers in the industry. Whether you are a modern romantic with a love of vintage lace, or an easy, breezy boho bride, we have the perfect dress for you,” she adds.

Filled with feminine details and flirty styles, brides fall in love with the Signature Bridal wedding dress collection because they aren’t ordinary. They offer a range of designer styles, from traditional ball gowns to sleek and sexy silhouettes, because a bride’s “forever” starts with a unique gown.

Debbie says she always had a dream of opening a bridal boutique, and she was able to realize that dream in 2014. Her favorite part of owning a bridal shop is watching the bride say “YES!”

“When picking a wedding dress, I always tell brides-to-be to select a dress they will still love 10 years from their wedding,” Debbie says. “You don’t want to ask yourself in the future, ‘What was I thinking?'”

Debbie’s best advice to today’s brides is to limit the number of people accompanying them to the first time of trying on dresses to just a few close friends or family members who will provide honest opinions.

“A dozen, or a whole bridal tribe, is usually too many because it’s hard to get consensus on a dress that a bride really wants. With too many others present, brides may feel like they have to try on every dress possible, and they get worn out,” she says.

By narrowing the confidantes to just a handful, she says brides can relax and enjoy the selection process without getting too overwhelmed.

Debbie recommends that brides first pick a wedding gown and then return to the bridal shop with bridesmaids and close relatives to pop confetti and Champagne and say yes to the dress with everyone present.

Regarding trends in wedding gowns, the Signature Bridal team says they are seeing lots of different shapes and off-white colors, such as blush, ivory and mink.

Modern wedding dresses are closer to skin tones, Debbie says, because those hues flatter most women better than a really bright white.

Samantha and Debbie like to give personal names to every style of wedding dress they sell. And, of course, they relish seeing photos from client weddings to soak in how radiantly beautiful and confident their brides are beaming in those images.

Samantha says she loves the relationships that they form with brides.

“SB brides are friends for life!” she proclaims.

703 Long Road Crossing, Suite 10, Chesterfield, Missouri, 636.778.3200, SignatureBridalStLouis.com

Mirror, Mirror on the Wall,
Who’s the Newest Bridal Shop of All?

Chesterfield is home to one of the St. Louis area’s newest bridal boutique: Mia Grace Bridal. This fun shop was a vision inspired by a team of women passionate about providing a fresh approach to the St. Louis bridal experience. They focus on helping brides retain their individuality.

The Mia Grace team also provides dresses for bridesmaids, flower girls, mothers of brides or grooms and special occasion dresses.

They say if brides are looking for more than just a dress and seeking an experience that celebrates “you,” they provide wedding styles ranging from classic and timeless designs or vintage-inspired glamour to freestyle bohemian, romantic, whimsical or modern.

108 Chesterfield Towne Center, Chesterfield, Missouri, 636.778.3433, MiaGraceBridal.com