Tips from Brook Dubman, President of Carol House Furniture

Before placing a house on the market, a little staging can go a long way toward dramatically increasing its appeal to a broader base of potential homebuyers.

The two rooms to definitely select for updates and tweaks, if time or resources are limited, are the kitchen and the living/family room says Brook Dubman, president of Carol House Furniture in St. Louis.

“A large number of people realize they use these rooms the most, and these spaces are noticed quickly when a potential buyer walks in the house,” says Brook, whose teams are available for providing and arranging furniture and home decor pieces for listed houses.

“We stage homes with a minimal amount of furniture, and a moderate amount of accessories, prompting rooms to look big and beautiful,” he adds.

If possible to accomplish before marketing a house, Brook says a kitchen redo seems to be truly noticed.

Regarding the expectations of today’s homebuyers about how houses on the market will be decorated, Brook says he doesn’t think homebuyers expect a certain décor, even though they all have personal preferences.

He says if the objective is to sell a house fast, it’s worthwhile to stage it with neutral colors and styles so it appeals to a larger amount of viewers.

“Most homes going up for sale have furnishings that the owner enjoys, and is comfortable with,” he says. “However, these may not currently be in style, or they may reflect a narrow or specific taste, which may not be appealing to broader audiences.

“The ‘right’ furnishings for staging are very, very important, and have been proven to sell homes much faster. In fact, the cost for staging from Carol House is cheaper than a markdown on a home’s price.”

Examples of Carol House Furniture staging are shown in this house at 22 Crown Manor Court in Chesterfield.