A2Z Selfie Company 4

Capture Memories at Your Parties and Events

Amber Smith, owner of A2Z Selfie Co. in Chesterfield, admits that the company’s name was “kid-inspired.”

Daughter Acacia, 13, and son Zed, 11, helped her pick it out.

“At the kids’ school, I was always known as “A to Z mommy” because of their names, so it melded into the new company, and it made sense because our selfies are good for so many types of events,” said Smith, who lives in Chesterfield and operates the business at 16105 Swingley Ridge Road.

The business isn’t quite a year old, having started in October of 2015.

“While I’m also a writer and an artist, those things are sporadic – then I heard of an ad for this sort of equipment in California, saw it used at a (sporting) event, and thought it would be fun to create an independent company,” Smith said.

“So I took out a loan and started it up.”

Her company serves the St. Louis, Springfield and Kansas City areas in Missouri with locally owned mobile photo stations. Her equipment has a photo station, with a 32-inch monitor computer screen on the machine which looks like a giant iPhone or iPod – almost six feet tall – with a DSL camera attached on top to ensure product quality. She brings a printer as well, along with a table filled with props for the photos, so people can get creative.

“People can have selfie photos taken on site with our state-of-the-art, open air, ‘boothless’ photo system, print them there or email, text, or post them to social media like Facebook or Twitter,” Smith said.

“You can have as many people as you want in the photo, and we also have green screen capabilities – people can also use a cool wall they’ve decorated. After photos are taken, we have up to six different filters people can choose from.”

The firm offers black or white backdrops and will soon include a silver one, she said.

“If you’re doing a selfie for, say, a graduation or marriage, you can make a border specific to the event beforehand and make a gift for the guests with their names on it,” Smith said.

“People can choose among many types of photos, filters and borders/messages, and they can even make short videos.”

The process is a hit at parties, weddings, bar and bat mitzvahs, corporate events, school dances, graduations, reunions and more, because so many people can get in one photo, such as a family or big group of friends, she said.

Her children have helped out occasionally.

“Zed has gone to some events as a helper and sales person, and Acacia helps load and unload and set up equipment,” Smith said. Her family also includes husband Ed and adult step-sons Cameron and David – all supportive though not directly involved with the business.

“My brother and sister-in-law do some events for me as well if I’m double booked, and I have a couple of other employees, too.”

Her firm has recently worked at some graduation and birthday parties in West County, as well as private school events such as for Dr. Martin Luther King Jr. Day, prom, end of year picnics and eighth grade graduation, Smith said.

“We recently did a graduation party and everyone said we made their party special,” Smith said.

She’s trying for more expansion in the Springfield area where her brother lives, as well as further into Kansas City.

“I’ve always loved photography,” Smith said.

“This is a creative thing and helps people have fun – they can let their guard down and get silly and make good memories. Photos are the way people remember their favorite events.”

For more information, visit A2ZSelfieCompany.com, call 636.284.8282  or  email a2zselfiecompany@gmail.com. The company also is on Facebook, Twitter, Instagram and Google Plus.