Nothing Bundt Cakes 5

Fresh and Fabulous

Nothing Bundt Cakes, in Town & Country, offers cakes with fresh ingredients and fabulous flavors, all with a family touch.

West County resident Jannette Neely, along with husband Paul, owns the franchise at 159 Lamp and Lantern Village; her twin sister, Penelope Ritchie of Ballwin, is operator of the store.

Neely said the company is based out of Las Vegas. In 1997, founders, Dena Tripp and Debbie Shwetz, started the business after they had made cakes to entertain friends and family and realized their side project could become something more.

Neely said the company’s more than 150 franchises nationwide use ingredients such as fresh eggs, real butter and real cream cheese.

Neely remembers her mom baking bundt cakes when she was a child, “They have a special place in my heart – I love to bake and have a passion for it.”

“I saw my first Nothing Bundt Cakes franchise in Texas when I was living there nine years ago and just fell in love with the whole concept,” Neely said.

“I started using their cakes for family and friends’ events and special occasions. Then I moved to Baton Rouge, La. and saw another franchise pop up and loved it. My husband and I decided to look into it for the St. Louis area, where I was born and raised, and there was no franchise here. We said to ourselves ‘let’s go for it’ and we opened April 1 of 2015.”

Customers can choose from 10 bundt flavors and 40 unique cake designs, and the stores also offer unique gifts, cards and decorator items.

Edible products include eight-inch or 10-inch diameter cakes, tiered cakes, “bundlets” sold individually or sold by the dozen in a “bundlet bundle” or in cellophane gift-wrapped towers of one, two or three levels, and bite-sized “bundtinis” that are only sold by the dozen.

Classic bundt flavors include red velvet, chocolate chocolate chip, lemon, marble, pecan praline, carrot, white white chocolate, cinnamon swirl and white chocolate raspberry. The Town & Country store offers gluten-free bundlets.

The February feature flavor will be chocolate turtle. In March, it will be peanut butter chocolate chip.

The company is famous for its signature thick frosting petals that adorn each cake, Neely said.

“Our signature frosting is made with cream cheese and real butter,” she said.

“For a lighter touch, customers can choose our drizzle frosting.”

Neely praises a great staff and lots of 
loyal customers.

“We couldn’t be successful without them,” she said.

“And it’s wonderful working with my sister and husband at a bakery, which is such a fun place to work.”
Ritchie said she loves meeting all of the guests who come in the store.

“A lady recently brought me a thank you card for cakes we did while her late dad was going through chemo, and I offered to share them with the chemo nurses,” Ritchie said.

“The lady said they all loved the cakes. I love helping people and sharing our cakes, making people smile. Another guest came in regularly when her daughter was expecting and now she brings in photos of the baby. Customers become our family, too.”

Neely said she considers her family to be in the gifting industry.

“We invite customers to let us bake for them toward what they need,” Neely said.

“Town & Country, near Chesterfield, is a good location for us; it is a very iconic area.”